Mexico’s Gaming Market Thrives: Ranked 10th Worldwide and Leading Latin America
The Mexican gaming market ranks 10th globally in terms of annual revenue, leading Latin America with $2.3 billion per year, according to a study by Santander and Endeavor titled “Game On: The Rise of Gaming in Mexico.”
Active Player Base and Gender Balance
The report highlights more than 76 million active gamers, with a nearly even split between women (50.2%) and men (49.3%).
Average Annual Spending on Gaming
Mexican gamers spend an average of 5,500 pesos annually, 25% more than other entertainment sectors like cinema. This spending covers digital experiences, subscriptions, and in-game enhancements.
Financial Support from Banks: Santander’s Perspective
Laura Cruz, Santander Mexico’s Deputy General Manager for Strategy, Innovation, and Customer Experience, emphasized the need for robust financial support in gaming, particularly in digital payment solutions.
Streamlining Payments and Enhancing Digital Ecosystem
Cruz noted that Santander is working on digital payment solutions tailored to gamers, aiming for easier transactions and a seamless customer experience.
Educating Gamers About Finance
The bank sees potential in leveraging gaming platforms to educate users about financial literacy, especially through their “Tuiuo” financial inclusion initiative.
Mexico: Pivotal Point for Global Gaming Leadership
According to Santander, Mexico’s current standing positions it well to become a global leader in gaming innovation, development, and commercialization, impacting multiple sectors and strengthening its digital economy presence.
Unleashing Entrepreneurial Potential
Endeavor México’s Managing Director, Vincent Speranza, believes the gaming industry in Mexico presents unique opportunities for entrepreneurs and investors.
Current State of Gaming Industry
The study indicates 67 companies currently active in Mexico’s gaming sector, creating over 2,400 direct jobs in development, design, and animation.
Challenges Ahead
Despite progress, challenges remain including increasing investment, attracting specialized talent, and competing globally. Only 44% of developers receive external funding, with 56% self-financing their projects.
