Financial Challenges in Mexico
Access to financial services remains a significant challenge for millions of people, with Mexico having one of the lowest proportions of basic financial products in the region, according to the United Nations Development Programme (PNUD).
DiDi’s Digital Financial Solutions
In this context, DiDi emerges as a key player in the financial sector with digital solutions designed for easy planning, management, and payments. These include: DiDi Préstamos, DiDi Card, and DiDi Pay.
DiDi Préstamos
- Accessible Credit: In response to economic uncertainty, DiDi Préstamos offers accessible credit without barriers, allowing users to obtain financing up to $30,000 MXN.
- Gender Inclusion: 47% of these loans have been allocated to women, highlighting the platform’s empowerment of historically marginalized sectors.
DiDi Card
Another crucial tool for many Mexicans taking control of their personal finances is DiDi Card. Its adoption has grown, including users who previously lacked a credit card:
- No Previous Credit Card Owners: 60% of applicants did not have a credit card before. Now, over one million users have DiDi Cards.
- Affordable Option: Unlike traditional options, the card doesn’t charge an annual fee and offers cashback on purchases.
DiDi Pay
DiDi Pay has seen exponential growth of 400% in 2024, reaching over 10 million transactions. It allows users to make service payments, airtime recharges, and online gift card purchases without commissions:
- Commission-Free Transactions: This option helps users better manage their finances from the palm of their hand.
DiDi’s Global Financial Services: The 99Pay Experience in Brazil
99Pay, DiDi’s first digital account created by a mobility app in Brazil, has facilitated financial access for the unbanked population since July 2020:
- 20 Million Users: The platform offers criptomoney trading without commissions and personal loans.
- Successful Brazilian Experience: This success underscores DiDi’s capacity to develop digital financial solutions promoting inclusion and access to services for millions of Mexicans.
Next Steps in Mexico: Boosting Digital Financial Innovation
As part of its expansion strategy, DiDi obtained approval in June 2024 to acquire a SOFIPO, strengthening its presence and enabling the development of new financial solutions for underbanked sectors. This operation is regulated by the Mexican banking and securities commission (CNBV) and the National Commission for the Protection and Defense of Financial Services Users (CONDUSEF), ensuring enhanced security, compliance, and user trust.
These initiatives reaffirm DiDi’s commitment to innovation and financial inclusion, leveraging technology to lower barriers for users and reduce operational costs. These efficiencies allow the company to optimize benefits for users by providing accessible, high-quality, and profitable financial services tailored to Mexico’s market needs.
