“Con Esa Misma Mirada,” a series on ViX, has smashed all historical records in the Serie and/or Bioserie category over its three years. Just one week post-launch, it has garnered more than 2.3 million global viewing hours.
Starring Angélica Rivera, Iván Sánchez, Diego Klein, Ximena Herrera, and Pamela Almanza, this series has attracted the most new subscribers to ViX in 2025.
ViX expresses gratitude to its viewers across Latin America and the United States for their preference. Media outlets, who provided extensive coverage leading up to the show’s premiere, are also thanked for their support.
In Other News…
Mexico sells around 32 million new smartphones annually, totaling approximately 142 billion pesos.
According to a recent CIU study, Samsung leads the market with a 27.2% share of total units sold. Despite focusing on high-end and premium segments, mid-range devices account for most sales, giving them a 26.1% share in revenue.
Motorola, with a 20.9% unit market share and a focus on mid-range and low-mid categories, ranks second in Mexico, earning 15.1% of total revenues.
Apple has seen the highest market growth in 2024, increasing its unit share from 12.9% to 16.6%. Apple users spend 277% more than the average, and Apple ranks highest in customer satisfaction.
Apple’s strategy allows customers to purchase devices up to five generations old, maintaining a premium market position with a 31.7% revenue share, despite higher prices than the average Mexican spending.
Chinese Brands in the Low-End Market
Huawei holds 6.7% of the unit market and 5.9% of revenues; Oppo and Xiaomi, with 7.0% and 7.7% in units, respectively, earn 6.7% and 6.2% in revenues, focusing on mid-range offerings.
Honor has a 2.9% unit share and 2.7% of revenues.
