More than 27,000 Mexican sellers, mostly small and medium-sized enterprises (SMEs), have seen a 28% increase in sales on Amazon last year, according to the “Economic Impact Report on Amazon for Mexican SMEs 2024” by PricewaterhouseCoopers (PwC).
- Key Facts:
- Over 27,000 Mexican sellers on Amazon, with 99% being SMEs.
- Total of over five million products offered by these sellers.
- 13,800 sellers simplified operations using Amazon’s fulfillment infrastructure in the past year.
Growing Regions: Chihuahua and Guanajuato
Chihuahua and Guanajuato are leading in new SME registrations, with a 13% growth. Almost nine out of ten packages sent by these sellers reach different states, showcasing Amazon’s extensive logistical network.
Amazon’s Investment and Benefits
Since 2015, Amazon has invested over 110 billion pesos in Mexico on infrastructure and employee compensation. In 2023, SMEs selling on the platform generated more than 52,000 direct and indirect jobs.
Start Selling on Amazon
Renata Arvizu, Director of Amazon’s Marketplace in Mexico, advises not limiting operations to a single channel. She highlights Amazon’s customer experience benefits: increased consumer satisfaction and sales for sellers due to fast, secure deliveries and same-day options.
Getting Started
To begin selling on Amazon, overcome the fear of costs or scale. Utilize resources like Sellers University for professional training in product optimization, inventory management, advertising, and customer service.
Last year, 22,000 sellers benefited from free content including tutorials, articles, and guides to strengthen their e-commerce skills.
