Marlene Garayzar, co-founder of the popular fintech Stori, has been elected as the new president of the Mexican Association of Popular Financial Societies (AMS) for the 2025-2027 period.
During the general assembly of associates, David Romero was also appointed as vice president of AMS for the same term. Romero holds the position of General Director at Fincomún, the first Sofipos (financial societies) to receive authorization in Mexico.
In a statement, AMS highlighted that these appointments reinforce the association’s values and commitments to drive regulatory changes favoring customers who demand quality financial services.
They emphasized maintaining close ties with users and the social spirit characteristic of Sofipos, focusing on raising financial inclusion levels and providing access to credit, savings, investments, and insurance products to underserved Mexicans.
“Through a proactive, strategic, and united association, we will continue the changes that contribute to sector modernization, foster collaboration among Sofipos, support their sustainable growth, and strengthen their position within the financial ecosystem, as well as their crucial role in the country’s economic development and real positive impact on people’s lives,” said Garayzar.
Sofipos emerged in Mexico in 2009 following the Popular Savings and Credit Law. Since then, these societies have aimed to bring financial services to those without access to traditional banking.
“The Sofipos have a strong commitment to the economic and social development of the country; therefore, we must maintain our efforts in promoting financial inclusion and integrating digital products into our existing service portfolio. Additionally, maintaining relationships with sector authorities, as we have done since the founding of our association,” stated Romero.
Currently, Sofipos serve nearly 25 million people across Mexico through physical branches and digital platforms.
As of January 2025, they report assets exceeding 181,000 million pesos and a gross portfolio close to 64,000 million pesos.
